OUR PICKS

WHAT THE GIRLS ARE LOVING?

In a world that often overlooks the magic of discovery, Apt remains open to simple serendipities:

life’s happy accidents and those unexpected pops of whimsy that infuse a little wonder into every day.

We’re not just a brand. We’re creating a modern Indian way of living, dressing, and looking at the world.

OUR STORY

We’re a company that believes in culture as much as commerce, and that journeys are usually as worthy as destinations. These are the stories we’re telling through our product and through a community.

Rooted in India, and inspired by journeys across the Indian Ocean.

We blend India’s rich heritage with contemporary design, bridging the gap between East and West. We celebrate the complexity of modern identities, reflecting a global perspective in every creation but our Indianness as an undercurrent and guiding principle.

Every season, we set sail on a voyage to create a modern design stamp for India. Our design teams take a journey of inspiration across the Indian Ocean and the ancient trading routes, moving from coast to coast, season after season. We’ve taken design journeys to Sri Lanka, Japan, Myanmar, China, Thailand, Bali, Zanzibar, Madagascar and along our own coastal routes… because at the heart of Nicobar’s design story is a sense of wanderlust.